Case Study | Kettleby Camp
01
Design
Leveraging our background from directing their intro video - we know how special this camp is - we applied our passion into creating a modern / accessible website that focused on interactive elements.
02
UI/UX
We took our time learning what was important. We introduced content in pieces in order of importance so as not to overwhelm the site visitor and laid focus to the important camp messaging.
03
Content
Search position is paramount and not loosing their current ranking was imperative. With a needed content refresh we used all the Analytics data available ti ensure content was optimized properly.
04
Branding
A new colour scheme and typography was introduced to support the modernization of the website. Design was approachable but not 'campy' as most camp websites gravitate towards.
We became involved with Kettleby when we directed their intro video for the camp. Its hard not to fall in love with the place.! We have since re-designed and built Kettleby Camp a new website and currently manage their SEO and their overall digital footprint. With complex functionality like customized Google maps, event listings and a availability calendar we delivered on all their needs.
