FPMG wants to create a news aggregator site with an urban culture lens.  — with a focus on current events, politics, business, entertainment, sports and health. First step is an identity! Here we present the final logo design that accompained a full brand guide. The rings represent a snapshot of the history of black culture. Each ring with different variations signify a story which further represents both distinct and enormously influential worldwide black culture as a whole.
The variations in ring colour represent culture that is rooted in the blend between the native African cultures of West Africa and Central Africa and the European culture that has influenced and modified its development worldwide.