Global phenomenom Carmilla, viewed over 168+MM all over the world and paved the way for the newest production model, the branded entertainment series. LeFace has lobbied long established film and television markets such as Tiff and the Mip markets in Cannes, that branded entertainment is not a commercial, not product placement; it’s the storytelling of the future and the way to reach younger audiences. Not only did LeFace secure a coveted Keynote at Miptv, but also worked to create an award to celebrate this major trend in the storytelling landscape.